🔵 Circular Videos on WhatsApp
🎯 What are Circular Videos?
Circular videos are those short videos that appear in a round format on WhatsApp, similar to Telegram's "video notes". They create a much more personal and humanized experience, generating greater connection with your customers.
Circular videos convey authenticity and closeness. It's as if you were talking directly to the customer, creating a much stronger bond than a simple text or audio.
📋 Command to Send Circular Videos
| Name | Command | Description |
|---|---|---|
| Circular video | #circle|video_url|seconds | Sends a video in circular format. The seconds parameter is optional (default: 10s) |
🏗️ Command Structure
#circle|VIDEO_URL|DURATION_IN_SECONDS
| Parameter | Required | Description |
|---|---|---|
| Video URL | ✅ Yes | Direct link to the video file (MP4) |
| Seconds | ❌ No | Video duration in seconds (default: 10 seconds) |
📱 Practical Examples
Example with specified duration
#circle|https://mysite.com/welcome-video.mp4|15
Example without duration (uses 10 seconds by default)
#circle|https://mysite.com/welcome-video.mp4
🚀 Use Cases
1. Replace Audios with Videos
Instead of sending a regular audio, send a circular video! The visual impact generates much more engagement and connection.
| Regular Audio | Circular Video |
|---|---|
| Impersonal | Personal and humanized |
| Voice only | Face + voice = connection |
| Easy to ignore | Grabs attention |
| Low engagement | High engagement |
2. In Automations
Set up circular videos in your automations for strategic moments:
| Moment | Use |
|---|---|
| Welcome | Humanized first contact with new lead |
| Post-sale | Personalized thank you after purchase |
| Follow-up | Friendly reminder about proposal or offer |
| Birthday | Special birthday message |
| Reactivation | Win back inactive leads |
| Support | Visual explanations about products/services |
3. Direct Customer Service
Use in direct chat to create instant rapport:
- ✅ Personal introduction for new customers
- ✅ Explanation of commercial proposals
- ✅ Quick product demonstrations
- ✅ Personalized response to questions
- ✅ Sales closing with a personal touch
⚡ Advantages of Circular Videos
| Benefit | Description |
|---|---|
| Human connection | Customer sees your face, creating trust |
| Differentiation | Few use it, you stand out from competition |
| Higher open rate | Circular videos have extremely high view rates |
| Memorable | Customer remembers you much more easily |
| Versatile | Works for sales, support, marketing and relationships |
| Scalable | Record once, use in automations infinite times |
💡 Tips for Creating Perfect Circular Videos
🎬 Recording
| Tip | Description |
|---|---|
| Lighting | Record in a well-lit environment (natural light is ideal) |
| Framing | Center your face, as the format is circular |
| Duration | Keep between 10-30 seconds for best engagement |
| Audio | Record in a quiet environment with good capture |
| Naturalness | Be authentic, not robotic |
📝 Content
| Tip | Description |
|---|---|
| Straight to the point | Go directly to the main message |
| Call by name | In automations, use variables like contact.first_name in double braces in the text before |
| Clear CTA | End with a call to action |
| Smile | Convey positive energy |
🔧 Integrating with GHL Automations
Complete Flow Example
- ✅ Trigger: New lead enters the funnel
- ✅ Action 1: Wait 1 minute
- ✅ Action 2: Send text message: "Hi [contact.first_name]! I recorded a special video for you 👇"
- ✅ Action 3: Send command:
#circle|https://yoursite.com/welcome.mp4|12 - ✅ Action 4: Wait for response or continue flow
Combine circular videos with other STEVO features like interactive buttons or lists to create complete experiences!
⚠️ Important Considerations
- Video format: Use MP4 files for best compatibility
- Public URL: The video link needs to be publicly accessible
- Size: Keep the file light for fast sending (recommended: up to 5MB)
- Actual duration: Enter the correct video duration for better experience
- Hosting: Use reliable services (AWS S3, Google Cloud, etc.)
📊 Comparison: Media Types
| Type | Connection | Engagement | Ease |
|---|---|---|---|
| Text | ⭐ | ⭐⭐ | ⭐⭐⭐⭐⭐ |
| Audio | ⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ |
| Image | ⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ |
| Regular video | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ |
| Circular video | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ |
🎯 Next Steps
Now that you know how to use circular videos:
- ✅ Record your first welcome video
- ✅ Host the video on a reliable server
- ✅ Test the command in a private chat
- ✅ Set up your first automation with circular video
- ✅ Monitor customer engagement
- ✅ Create a video library for different situations
🎉 Stand Out from the Competition!
With circular videos on STEVO, you transform your customer service into a unique and memorable experience. While your competitors send cold texts, you create real connections with your customers!